Frames & Lenses in
New Prague, Gaylord, & Prior Lake

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Eyewear Options for Everyone

We’ve got eyewear options for the entire family in every budget and every style. Our team will help you pick the perfect frames for your face shape and lifestyle needs.

We carry durable frames for kids, funky colors and shapes for trendy teens, and style-savvy classics for office-goers. No matter your needs, we can find you something that fits your prescription and looks good too!

It shouldn’t be stressful to shop for eyewear—we’ll help make it easy by walking you through lens options, frame materials, and more. Come on in and shop for your perfect pair of glasses today.

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Our Brands

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Adin Thomas

Style has to keep up, not hold us back. Adin Thomas believes eyewear should be adventurous yet wearable. Designed to be accessible to all, Adin Thomas styles range from trendy to traditional with a frame to fit every face.

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Altair

Altair Eyewear pairs craftsmanship and beautiful design to create eyewear that goes beyond trends and embraces individuality. With a dedication to precision and style, Altair offers a diverse range of frames that balance functionality with fashion. Whether you seek a timeless classic or a bold statement piece, Altair's collection has something for every style aficionado.

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Anne Klein

Anne Klein has been synonymous with American style, creating clothes that are immediately recognizable for their sophistication, wearability, and, most of all, application to women’s lives. The world of Anne Klein has come to encompass women’s wear, accessories, eyewear, watches, legwear, and more.

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Charmossas

These beautiful frames are true works of art. Inspired by the changing seasons and the beauty of nature, these frames are a celebration of the world around us. From the sunset in Park Güelle, the deep blue of the Mediterranian sea, fields of wildflowers, and the mosaic and art of Gaudi, these Italian frames pay homage to Italy’s past and present while forging, fearlessly, ahead into the future.

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Chesterfield

Chesterfield eyewear offers contemporary, all-American styles for active lifestyles. The Chesterfield eyewear collection features a mix of modern and classic frames that appeal to a customer looking for a high value to cost ratio. Chesterfield XL frames are designed for larger men and included wider bridges and longer temples.

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Coach

Coach is a leading New York design house of modern luxury accessories and lifestyle collections, focusing on superior quality and durability.

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Cole Haan

Cole Haan combines elegance and innovation to create a signature line of eyewear for both men and women. These affordable frames provide their wearer with a confidence boost gleaned from their distinct style and sense of purpose.

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Costa del Mar

Costa Del Mar is an American sunglasses brand that combines functionality, simplicity, and durability to enhance everyday life. Expertly engineered with high-quality materials, Costa Del Mar eyewear is a must-have for the coastal look.

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David Spencer

David Spencer Eyewear is the ultimate style realization of a journey born in the heart of Minneapolis, Minnesota. Each frame in the collection is hand-designed, starting with sketches and color concepts that David personally draws and then directs and oversees during production.

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db4k

Created to reflect a child’s taste and personality, this collection is designed to grow with them and their ever-changing interests. It’s a collection that appeals to kids and parents alike. These are the glasses that you wish you had when you were a kid.

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EasyClip

Aspex Eyewear’s EasyClip® technology gives you eyeglasses and sunglasses in the same stylish frame, with removable polarized lenses that go on and off with one easy click.

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Elasta

Elasta hinges have been evolving for over 50 years, lovingly refined from a simple hinge to a technical powerhouse. The Elasta collection of hinges can provide consistent resistance and tension, ensuring an ideal fit and unfailing reliability.

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Emozioni

Emozioni is a high-end, Italian-made brand of eyeglasses that offers style and elegance. The frames are made of quality materials, with an emphasis on craftsmanship. Emozioni glasses are perfect for those who want to make a statement with their eyewear while focusing on comfort. Emozioni offers a wide range of frames for men, women, and kids.

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Emporio Armani

The name Armani has been synonymous with unrivaled Italian style all over the world for over 30 years. Perhaps best known for revolutionizing fashion with his unstructured jacket in the Eighties, Giorgio Armani has continued to define the well dressed ever since.

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Essilor

The world leader in corrective lenses, Essilor, is present in more than 100 countries with a wide range of lenses to suit various lifestyle needs. Protect your eyesight with innovative lenses tailored to your prescription.

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Evatik

Cloaked in an aura of mystery, EVATIK offers an eyewear expression that embodies the fusion of innovative design and technology. High-quality fabrications, lightweight materials, and unique applications result in a collection designed to keep you staring.

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Flexon

Technologically advanced memory metal. Designed to stay in adjustment. More durable than other materials. A lightweight, comfortable, and extensive selection of styles.

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FYSH

FYSH UK encourages you to express and embrace your individuality. Originally from Britain, our frames are inspired by the beauty of the sea and the latest trends, with fluid styling, brilliant colors, and creative textures that let your personality shine through.

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Genesis

The Genesis Optical Collection is a sub-brand of Altair Eyewear. Genesis eyeglass frames feature best-selling silhouettes and colors. Their clean, classic styles are designed with simplicity in mind. With a focus on refinement, Genesis eyewear blends functionality, affordability, and fashion into each frame.

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GX

GX By Gwen Stefani is bright, bold, and fun. It’s a collection of affordably priced fashion-forward accessories that embody Gwen’s unique blend of sophisticated polish and creative rock and roll edge. GX is a playful mixture of pop, punk, and chic.

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Illa

ILLA is what happens when you give eyewear artisans with decades of experience the freedom to bring their unique vision to fruition. 

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Joe

The iconic fashion designer Joseph Abboud offers his take on the modern, youthful eyewear line showcasing his classic American style with frames targeted to men aged 25-34. Joe combines the perfect mix of style and quality using cutting edge materials with a sporty but masculine look that is unmatched by other brands.

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Kate Spade

Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

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Kliik

For men and women who understand the connection between who they are and how they're perceived. Because style is about much more than just a look, it is an opportunity to make a statement.

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LAMB

Gwen Stefani partnered with Tura Inc to bring her designs to life. The L.A.M.B. eyewear collection is modelled after the star’s iconic style, featuring bold frames, exciting colors, and glamourous details. Her frames range from chic and elegant to fun and punk rock, much like her own personality.

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Lightec

A combination of lightness and technology for immediate comfort: LIGHTEC optical frames and sunglasses are made entirely from stainless steel, with an exclusive screwless flex hinge system.

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Longchamp

Infused with Parisian style and alluring sophistication, Longchamps’ eyewear collection stands out for its unique mix of exclusive textures, iconic details, and singularly feminine shapes. Longchamp sunglasses are demure, yet expressive; perfect for the artist in you.

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Lulu Guinness

Each Lulu Guinness frame is infused with whimsical designs and vibrant color. Embrace your feminine side with playful eyewear that turns an everyday accessory into a fun fashion statement.

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Michael Kors

Available in both optical and sun, the Michael Kors Eyewear Collection ranges from cat-eyes to aviators and from oversized to understated. Innovative materials like reflective lenses and one-of-a-kind tortoise acetates with details like the brand's signature logo charm and chain-link detail. Each pair is irresistibly chic, evoking the brand's unique sensibility and incorporating rich accents from the designer's runway collections.

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Michael Ryen

Drawing inspiration from the growing market of male baby boomers needing more generous sizes, the line targets men looking for more choices in cutting-edge style without sacrificing comfort.

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Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the American company’s array of product categories.

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OGI

For those seeking something new, Ogi Eyewear never disappoints. Founded on the principle that everyone is always looking for something new, Ogi Eyewear continuously releases new or expanded eyewear collections. Purposeful use of color, finely crafted and affordable.

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Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy American frames. From celebrities to your friends, Ray-Ban is always a favorite.

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Robert Graham

The Robert Graham eyewear collection offers unique and classic frames designed with craftsmanship, luxury, and style at the forefront. With a focus on details and colors, each and every frame is expertly-crafted to offer clear vision with unwavering quality.

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Scott Harris

Whatever look you are feeling, be it edgy, refined, playful, or casual, Scott Harris eyewear will have it. Cutting edge fashion is combined with the highest quality materials to create this collection of frames.

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Seraphin

A sophisticated Neoclassical collection that reflects the essence of timeless eyewear design with a modern twist of today. Seraphin is an exclusive and continuously updated collection by Ogi Eyewear.

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Silhouette

Silhouette is the leading manufacturer of high-quality eyewear, with a strong focus on rimless design—a celebrated leader with a unique commitment to design and to manufacture sophisticated eyewear.

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State

Straight from the windy city, these frames are made with character you can only find in Chicago. They flaunt expression and personality in a way no other frames have been able to capture, with the quality you expect from American goods.

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Superflex

From traditional to trendy, the Superflex collection boasts over 90 styles to choose from in a vast array of ladies', men's, unisex, and children's eyewear. An American brand with quality, selection, and style at the forefront, Superflex provides a frame selection for every member of the family at down-to-earth prices.

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Swarovski

Swarovski has brought their crystal elements refined style to the world of eyewear. Their elegant collection features accents with their renowned precision cut crystals, rich colors, and fine craftsmanship. Luxury eyewear has never sparkled so wonderfully.

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Takumi

Radiating quality while maintaining a simple elegance, the Takumi collection is a streamlined fusion of art, luxurious styling, and sophistication. Inspired by the graceful lines found in Japanese design and the enterprising spirit of the West, Takumi, meaning master craftsman, lives up to its definition.

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Titan Flex

TITANflex frames (under the Tura eyewear umbrella) provide unprecedented performance eyewear for men. Superior memory metal technology combine with the best quality materials at an affordable price point. Every single pair of TITANflex eyeglass frames is super flexible at the bridge and temple points, and ultra light weight. Technology, style, and comfort, for the most discerning man.

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Tokyo Bay

Vintage aesthetics and bold shapes define eyewear from Tokyo Bay. With a seamless blend of timeless sophistication and modern features, Tokyo Bay frames can fit a wide variety of looks, events, and styles.

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Tom Ford

Tom Ford is the first true luxury brand of the 21st century and places a priority on delivering the highest quality product and the greatest standard of service.

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Uber

Conquer your day in style and comfort with Uber eyewear. Designed for the active individual, Uber frames seamlessly blend performance with aesthetics. Their lightweight materials provide a comfortable fit, while their durable design allows them to keep up with your on-the-go lifestyle. Whether you're hitting the gym or crushing deadlines, Uber eyewear can help you see the world clearly and look sharp doing it.

Come Visit Us

New Prague Location

  • 1101 1st St. NE
  • New Prague, MN 56071
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Prior Lake Location

  • 15875 Franklin Trail SE Suite #111
  • Prior Lake, MN 55372
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Gaylord Location

  • 214 4th St. N
  • Gaylord, MN 55334
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Our Brands

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